
The year 2007 marked a peace deal between Hamas and Fatah, the launch of the first iPhone, and the height of Avian Flu. It was also the year that Telus Mobility decided to use birds as their new marketing "animal."
Being the overly analytical marketer I am, something just seemed off. Among the 30 million animal species known to mankind, Telus chose the one that killed over 200 people that year. Odd... but then again, this could just all be in my head.
Two years later, I choke on my coffee in the metro when I see the animal they picked for their new marketing campaign. Guess what? It's a pig! After boggling my mind for the entire day, it suddenly hit me. Telus base their marketing decision on pandemics.
Whereas it's difficult to tell what pandemic will hit the world next year, I do have one prediction about the telecom giant. If they ever decide to launch in HIV infested Central Africa, they'll be bringing back their popular monkey.
You have 2 much time on ur hand, but i think its apart of the media attempt 2 create mass fear. When people are scared, and worried they listen and do what ever people tell them!
ReplyDelete